How Business Saw The Light－"Going Green"
Below is my comment on the ariticle of "HOW BUSINESS SAW THE LIGHT", TIME issued on January 15th, 2007.
Who can save the planet plagued by the deteriorating environments and dying birds and animals? Environmental NGOs? Governments? International Institutions? No. Smart companies can, as you pointed out. Some of them are Toyota and Wal-Mart that have already been acting positively so far to protect our earth within their own playing fields since they know that is the only way to stay competitive for survival.
I do expect them to push many unconscious consumers and the authorities to act together because they are not likely to act pro-environmental unless they are driven into the corner, despite that they began to feel vague uneasiness about the future of their lives due to the unexpected scale and speed of the climate change appeared last year such as Hurricane Katrina and the warm winter in the northern hemisphere.