Tuesday, May 03, 2005

Toyota's Challenge

Below is my comment on your article of "The New Dude on the Road Page 41  Time, May 2, 2005"

For Toyota, it is not the gamble but the game they will have a good chance of winning to conquer the U.S. truck market. With high-performance and competitive price, their pickups could attract American consumers’ attention despite their patriotic shopping habbits.

However, if Toyota swept the board in the whole U.S. car market by defeating GM, the risk of prevailing anti-Japanese sentiment would be high as we experienced in the trade friction of the late eighties. I don’t want that happen as a fan for both Toyota and GM.


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